Reciprocal links should be treated with caution, and you should only link to websites that are
higher up the SERPs than yours.High quality, relevant one way links to your website are
the key, and these take time to get.Press releases. Time and time again I get
asked by website owners how they should approach SEO, and where is the best place
to start.SEO or search engine optimization has such a wide playing area that it is
understandable that newcomers find it difficult knowing where to start. Well SEO is the same
as anything else. Your aim is to at least match, but preferably beat what your
competition are doing.Web designNext you should ensure your website is optimized well for your human
visitors. This is a lengthy process and should be an ongoing one.Try to get listed
on relevant directories and websites. You start at the beginning...Keyword researchKeyword research is a methodical
process but a vital one.First you should write down a list of all the related
keywords to your website.This should include the regions where you are offering your products and
services, along with word tn requin variations on what your products and services are.Put yourself in the
shoes of a person that might be searching for what you offer, and think of
the kind of things they might type in to Google.When you have completed your list
then put the words and phrase in order of relevance, from most relevant at the
top, to least relevant at the bottom.Then use as many keyword tracker tools as possible.There
are quite a few available, but the main three are Wordtracker, Yahoo Overture and Google
Keyword Tool.Use each of these tools and type in each of your keywords, and they
will show you the popularity of each term, and also offer up alternative suggestions.Again order
your list in to relevance and you should have a good idea of what to
aim for.When you have your keyword list, you can type each one in to Google
and check out your competition.Have a look at your competition websites. Just make sure you
do it right.This article was written by Steve Ceaton, an SEO expert for DeepSpaceDesign. See
how many pages they have, have a look nike pas cher at how much content they have on
each page. There is no quick fix, and it is a long, time consuming process,
and a full time job.But as every website owner that is on the front page
of Google for their chosen keywords will tell you. SEO pays off, and is worth
the effort. Article submissions and social networking are all effective ways to obtain links to
your website, but you need to ensure your website is worth linking to in the
first place.The steps above are the right way to approach SEO. Content.You should be an
expert on what you are offering, and provide as much information on the subject as
possible.Aim to be a comprehensive resource on your subject, and not only will search engines
love you, but your visitors will trust that you know your industry well.Link buildingThe final
step in an SEO campaign is link building. Many SEO experts overlook the fact that
getting on to the front page of Google is only half the battle.From there your
website needs to convert visitors in to sales.People need to be able to clearly understand
what your website is offering, and easily find their way around your pages.Your website should
look as though you've made an effort to make it look nice.Images are not really
good for Google as they take up memory and are unreadable to the Google robot,
but to humans they convey a message far better than a bulk of text.So images
should be used sparsely but effectively, and your website should be clean, easy to navigate
and have all relevant contact details in place for your HUMAN visitors first.Website codeThe code
of your website does make a difference to how readable it is for Google. You
should make an effort to validate your code according to WC3 guidelines and ensure it
is as lightweight and clutter free as possible.This helps your page to load quicker, and
therefore make it more accessible to Google.ContentAfter the design and coding of your website you
have laid down the foundations for your SEO, and next is the most important thing
of all. DeepSpaceDesign are an innovative, up and coming web design and SEO company based
in the UK..
没有评论:
发表评论